This Would Make the New Catch Even Cooler…

Apparently there’s a new catch. It’s called Pure Mint and it’s supposedly a lot like the fresh peppermint from the rotating Catch Chameleon and a long portion similar to 01/02. I’m just going to link Chad’s and Larry’s posts on it. I don’t know any more than they do about it.

While the tin is cool and the shape sounds interesting (I haven’t seen it), I thought of something that would make it even better.

I must preface this with saying that this might be illegal in some jurisdictions. So, before any of you tobacco companies steal my idea, check with your dirtbag lawyers.

Mints in a little compartment in the snus tin. [Added because I think that may have been unclear.]

Not just mints (or not billed as “mints,” anyway)… Bill them as tobacco-breath neutralizing oral antiseptic tablets.

Doesn’t sound very revolutionary, but allow me to explain.

Imagine you pop in a snus at work. Your dickhead boss says, “What the fuck are you doing?” You offer him a mint and pull a “tobacco-breath neutralizing oral antiseptic tablet” out of your Catch tin. You get a promotion for your awesome breath and good manners.

Meh. this would probably be a failed product. And if it isn’t illegal, there would be new laws making it so in months.

…

In other news, Ettan White has gone star formation with a new tin. Tin looks fine.  Here’s a picture from buysnus’s facebook page. I’m warming up to the star formation. A couple notes on this. G-Rape must be next. Question is when…

The star machine was amazing, but still a little wonky when I saw it a few months ago. The way Larry described it to me, it was even wonkier a year earlier. Those crafty Swedish engineers will get that bastard running like a champ before long and we’ll have stars everywhere.

Again, I’m OK with this. I’ve gotten used to General White in this way, and it does look cool.

Back to G-Rape. The most important snus brands to Swedish Match are General, Catch, Ettan and G-Rape. General and Catch got stars last year. Ettan this month. G-Rape can’t long be star-free.

Finally, I’m down to about 15 tins of Roda. I’ve been subbing in General White and miscellaneous freezer snus. On thing I have a bunch of tins of is, in fact, Ettan white. I like it, but I like it best after that first smokiness mellows down and you get the taste of smooth tobacco.

Mints.