January Snus News

After a relatively slow Christmas season, as far as snus news goes, Swedish Match is dropping a few new snus on us, one of which is particularly interesting…

Apparently there’s some bullshit new tax in Sweden. To keep the shelf price low, some of our favorite portions are going on 0.1 g diet. I’m not sure if or how the price will be affected here, but skinnier snus is anti-awesome. However, I wonder if we’ll see more snus like this new one because of it:

More nicotine, less weight is an interesting way to avoid some tax. This one doesn’t quite meet the level of a regular portion. The math looks something like this 0.5 grams x 1.2% nicotine = 6 mg per portion. Since General Strong White is now 0.9 grams, it weighs in at 10.8 mg of nicotine.

And a slimmed down regular portion would look something like this: 0.9 grams x 0.8% nicotine = 7.2 mg per portion. Unless, of course, they kick up the nico.

General Mini Strong White is set to come out Feb. 6.

Another new one is Catch Lafayette Street. It’s part of the “Catch Collection,” which you’ll remember means that it probably won’t be around forever — I think four months was the rotation in 2011, but that could have been changed. I’m still trying to figure out what the circular colors are on the tin. I see boobs.

This is only for Norwegians — at least for now. If you haven’t noticed a trend here, they’re like the lab mice of the snus world — especially for strong snus. Apparently, there’s something in the air or water in Norway that makes everyone a serious nicotine fiend. Not that there’s anything wrong with that. Here’s the math: 0.9 g x 2% = 18 mg/portion. Don’t give this to drunk women unless you want them to puke in your lap.

And a few old friends are getting some new duds. G-Rape has a skiing version that looks a lot like the summer version.

Apparently “Are” is some kind of famous Swedish Swinger/Ski Resort. You can read about it here.

And the brand’s kardus is coming out.

01 is going from black to yellow.

And the 4th most boring snus in the world is going away…. Feb 6. If you like it stock up. General Smooth survived just about 11 months. Too dry for me. But still sad to see it go — if just for the cool tin.

That’s it.

XOXO